When projects are plentiful, margin is saved by order discipline. You need wholesale flowers, reliable flower wholesalers, and simple bulk flower pricing strategies.
Bulk flower orders keep your budget under control. Focus on cost-effective blooms, the right florist supplies, and selecting profitable flower types for the season.
How margins grow
Margin is not just about markup. Fewer write-offs, clear orders, and quick installation. Seasonal wholesale flowers eliminate price spikes, and the base/accent/greenery structure stabilizes your budget.
Profitable flower types: a short shortlist
- Spray roses. Lots of buds; detail without overspending.
- Chrysanthemums. Volume and endurance; economically "cover" areas.
- Alstroemeria. Long life; flexible table mixes.
- Carnations & mini. Texture and durability; classic cost-effective blooms.
- Gypsophila. Light "fog"; forms mass with minimal waste.
- Eucalyptus/greens. Silhouette and structure at a low price.
- Hydrangea. Instant volume for backdrops and showcases.
- Tulips (in season). Clear line and profitable seasonality.
- Ranunculus. Premium look at a moderate cost.
Ordering playbook
To make bulk flower orders profitable:
- Keep a "skeleton" of basic items for the month;
- Plan accents to match the event palette;
- Coordinate substitutions with flower wholesalers in advance;
- Keep a stock of textures and greenery;
- Update the florist supplies list every season;
- Deliver in two waves: preparation + "fresh" delivery;
- Record write-offs and adjust orders.
Bulk flower pricing strategies in practice
The 60/25/15 model: 60% - the base, 25% - accents, 15% - an experiment. Seasonal wholesale flowers reduce risks: buy in "your" months and always have alternatives. For speed - mix boxes; for tone control - single-tone boxes.
Florist supplies as a margin multiplier
Small tools save hours. When florist supplies go together with wholesale flowers, installation goes without delays. Basic hygiene adds stability: clean buckets, hydration, coolness - here "invisible" losses disappear.
Petaljet: where economy meets design
On Petaljet, it is convenient to place bulk flower orders for various formats - from chamber ceremonies to large halls.
The platform combines profitable flower types, seasonal wholesale flowers and quick replacements. Wholesale flowers arrive on time, the design keeps the idea, the margin grows without unnecessary stress. Source: petaljet.com
Bundles that sell themselves
Packaging makes a difference in profit. Assemble "background + texture + hero" sets for specific areas: entrance, presidium, tables. Pastel seasonal wholesale flowers with delicate greenery work for spring; in summer - rich accents with gypsophila.
In the price list, present ready-made sets as cost-effective blooms: it is easier for customers to choose. Coordinate volumes with flower wholesalers in advance - this way there is less risk of shortages and overpayments.